Personality and motivations associated with Facebook use
Section snippets
Personality correlates and competency factors associated with Facebook use
The purpose of the present study was to examine the nature of Facebook use in an undergraduate sample and explore the personality and competency factors that influence its use. Assessment of personality over the past two decades has revealed that personality can be characterized by a series of five dimensions (McCrae, 1992). This has resulted in a Five-Factor Model (FFM) of personality that has come to pervade personality research. Nonetheless, some test developers have created personality
Participants
Ninety-seven students at a university in Southwestern Ontario participated in the present study. The sample was comprised of 15 men and 82 women, having an average age of 21.69 years (SD = 5.40). Students were compensated with partial course credit for their participation.
Materials
All study materials were posted online. The Facebook Questionnaire was a 28-item questionnaire developed by the authors (see Appendix A). It contained three categories of items assessing basic use of Facebook, attitudes
Results
Consistent with previous research (e.g., Ellison et al., 2007), 85% of the participants in this study reported having a Facebook account, with the majority (79%) reporting that they spent between 10 and 60 min on Facebook daily. Because of the large proportion of female participants in the study, it was not feasible to examine gender differences in terms of Facebook use or personality variables.
In order to investigate personality features, groups were created by dividing each personality domain
Discussion
The purpose of the present study was to examine the influence of personality and competency factors on Facebook use. Consistent with previous research, our findings indicated that personality variables were associated with some aspects of Facebook use. For example, individuals high on the trait of Extraversion were found to belong to significantly more Facebook groups. Since extraverts are more likely to engage in social activities (Costa and McCrae, 1992a, Costa and McCrae, 1992b), it is
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