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Environmental Marketing: A Source of Reputational, Competitive, and Financial Advantage

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Abstract

Corporate reputation is an intangible asset that is related to marketing and financial performance. The social, economic, and global environment of the 1990'shas resulted in environmental performance becoming an increasingly important component of a company'sreputation. This paper explores the relationship between reputation, environmental performance, and financial performance, and looks at the contingencies that impact environmental policy making.

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Authors and Affiliations

  1. Georgia Southern University, Statesboro, GA, 30460-8154, U.S.A.

    Morgan P. Miles

  2. Kelley School of Business, Indiana University, Bloomington, IN, 47405, U.S.A.

    Jeffrey G. Covin

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  1. Morgan P. Miles
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  2. Jeffrey G. Covin
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Miles, M.P., Covin, J.G. Environmental Marketing: A Source of Reputational, Competitive, and Financial Advantage. Journal of Business Ethics 23, 299–311 (2000). https://doi.org/10.1023/A:1006214509281

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