The rutile TiO₂(110) (1×1) surface is considered the prototypical ‘well-defined’ system in the surface science of metal oxides. Its popularity results partly from two experimental advantages: (i) bulk-reduced single crystals do not exhibit charging, and (ii) stoichiometric surfaces, as judged by electron spectroscopies, can be prepared reproducibly by sputtering and annealing in oxygen. We present results that show that this commonly applied preparation procedure may result in a surface structure that is by far more complex than generally anticipated. Flat, (1×1)-terminated surfaces are obtained by sputtering and annealing in ultrahigh vacuum. When re-annealed in oxygen at moderate temperatures (470–660 K), irregular networks of partially connected, pseudohexagonal rosettes (6.5×6 Åwide), one-unit cell wide strands, and small (≈tens of Å) (1×1) islands appear. This new surface phase is formed through reaction of oxygen gas with interstitial Ti from the reduced bulk. Because it consists of an incomplete, kinetically limited (1×1) layer, this phenomenon has been termed ‘restructuring’. We report a combined experimental and theoretical study that systematically explores this restructuring process. The influence of several parameters (annealing time, temperature, pressure, sample history, gas) on the surface morphology is investigated using STM. The surface coverage of the added phase as well as the kinetics of the restructuring process are quantified by LEIS and SSIMS measurements in combination with annealing in ¹⁸O-enriched gas. Atomic models of the essential structural elements are presented and are shown to be stable with first-principles density functional calculations. The effect of oxygen-induced restructuring on surface chemistry and its importance for TiO₂ and other bulk-reduced oxide materials is briefly discussed.