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Business strategies for eco-innovation

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Eco-Innovation

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Abstract

Since the publication of Changing the Course, the introductory book on eco-efficiency by the World Business Council for Sustainable Development’s Steven Schmidheiny,1 companies have increasingly sought win-win solutions that combine simultaneous improvement in corporate competitiveness and environmental performance. Theoretical work supports this approach2 and argues that pollution is a sign of both environmental and economic inefficiency, and that many cost-effective environmental measures are inadequately exploited by managers. This divergence from neoclassical profit-maximization arises because managers are constrained by imperfect information, cognitive limitations and the existence of inappropriate organizational/incentive structures within companies.3

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Notes

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Author information

Authors and Affiliations

  1. IE Business School, Spain

    Dr Javier Carrillo-Hermosilla

  2. Institute of Public Goods and Policies (IPP), Spain

    Dr Pablo Río del González

  3. Institute for Prospective Technological Studies (JRC-IPTS), Spain

    Dr Totti Könnölä

Authors
  1. Dr Javier Carrillo-Hermosilla
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  2. Dr Pablo Río del González
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  3. Dr Totti Könnölä
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© 2009 Javier Carrillo-Hermosilla, Pablo del Río González & Totti Könnölä

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Carrillo-Hermosilla, J., del González, P.R., Könnölä, T. (2009). Business strategies for eco-innovation. In: Eco-Innovation. Palgrave Macmillan, London. https://doi.org/10.1057/9780230244856_5

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