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‘Building, measuring and managing brand equity’

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  1. Chris Macrae
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1editor of ‘Brand Chartering Handbook’ and MELNET

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Macrae, C. ‘Building, measuring and managing brand equity’. J Brand Manag 6, 142–143 (1998). https://doi.org/10.1057/bm.1998.57

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  • DOI: https://doi.org/10.1057/bm.1998.57

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