Abstract
Sullivan's [1994] suggestion that an index measure of the internationalization construct is superior to single-variable measures is critiqued on psychometric, content validity, criterion validity, reliability, and utilitarian grounds. We argue that internationalization is more complex than envisioned by this index and suggest that further refinement of the construct is necessary before constructing indices.
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*Kannan Ramaswamy is an Associate Professor of Management and International Business at Florida International University. His research encompasses multinational strategies, executive compensation and the consequences of privatization.
**K.Galen Kroeck is an Associate Professor of Management and International Business at Florida International University. With a background in industrial/organizational psychology, his research focusses on cross-cultural differences in resource allocation strategies, executive compensation and corporate leadership.
***William Renforth is a Professor of International Business at Texas A&M International University. His research centers around issues relating to comparative marketing. joint ventures and exporting.
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Ramaswamy, K., Kroeck, K. & Renforth, W. Measuring the Degree of Internationalization of a firm: A Comment. J Int Bus Stud 27, 167–177 (1996). https://doi.org/10.1057/palgrave.jibs.8490131
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DOI: https://doi.org/10.1057/palgrave.jibs.8490131