Abstract
The growth of international business (IB) and concerns about the relevance of IB research indicate the need for managerial input on the topic. A survey of 108 U.S. CEOs reveals that IB issues are an important part of their strategic agenda. Four types of IB issues are identified which reveal that American CEOs appear to be taking a proactive stance regarding the international arena. The CEOs were also found to hold diverse perceptions of IB issues. The implications of these findings are discussed
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*Richard C. Hoffman (Ph.D., Indiana University) is Associate Professor of Management in the Franklin P. Perdue School of Business at Salisbury State University, Maryland. His research on international strategic management has appeared in numerous publications, including Decision Sciences, Journal of International Business Studies, Journal of Management, and Management International Review.
**C. Gopinath (Ph.D., University of Massachusetts) is Assistant Professor in the Department of Business Administration at the University of Delaware.
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Hoffman, R., Gopinath, C. The Importance of International Business to The Strategic Agenda of U.S. CEOs. J Int Bus Stud 25, 625–637 (1994). https://doi.org/10.1057/palgrave.jibs.8490215
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DOI: https://doi.org/10.1057/palgrave.jibs.8490215