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Marketing Policies in Multinational Corporations

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  1. Richard H. Holton
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This paper is based on research made possible by a Ford Foundation grant to Harvard University for studies of the multinational corporation, under the general direction of Professor Raymond Vernon.

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Holton, R. Marketing Policies in Multinational Corporations. J Int Bus Stud 1, 1–20 (1970). https://doi.org/10.1057/palgrave.jibs.8490716

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  • DOI: https://doi.org/10.1057/palgrave.jibs.8490716

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