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Environmental Determinants of Overseas Market Entry Strategies

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Authors
  1. James D. Goodnow
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  2. James E. Hansz
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Article presented as a paper at the Annual Meeting of the Association for Education in International Business, New Orleans, Louisiana, December 29, 1971. The research was supported by grants from the Marathon Oil Company and the Bureau of Business Services and Research at Eastern Michigan University. Both Professor Goodnow and Professor Hansz are members of the faculty at Eastern Michigan University.

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Goodnow, J., Hansz, J. Environmental Determinants of Overseas Market Entry Strategies. J Int Bus Stud 3, 33–50 (1972). https://doi.org/10.1057/palgrave.jibs.8490740

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  • DOI: https://doi.org/10.1057/palgrave.jibs.8490740

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