Abstract
Indications are that advertising, consulting, and law firms are rapidly becoming as entrenched in the global market arena as their predecessors, the manufacturing and extractive industries.
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*Ralph M. Gaedeke, a faculty member of the School of Business Administration, California State University, Sacramento, is spending the 1972-73 academic year at the University of Alaska, Anchorage.
*The author wishes to acknowledge the research assistance provided by Ted Rauh, former MBA student at California State University, Sacramento.
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Gaedeke, R. Selected U.S. Multinational Service Firms in Perspective. J Int Bus Stud 4, 61–66 (1973). https://doi.org/10.1057/palgrave.jibs.8490752
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DOI: https://doi.org/10.1057/palgrave.jibs.8490752