Abstract
Understanding the nature and influences of culture is central to international business. Such inquiry presupposes knowing that the cultural grouping(s) of a study is a valid unit of analysis, which is critical in that the estimation of culture effects can vary based on the unit definition. Unfortunately, perhaps out of convenience, international studies often simply use a country-based definition of culture. In a desire to facilitate further development in understanding culture effects, in this paper, we propose a framework by which valid cultural groupings may be assessed.
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*Tomasz Lenartowicz is an Assistant Professor of International Business at The University of Texas at Austin. His research interest includes cross-cultural studies in business.
**Kendall Roth is a Professor of International Business at the University of South Carolina. His current research interests focus on international strategy implementation and top management decision-making.
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Lenartowicz, T., Roth, K. A Framework for Culture Assessment. J Int Bus Stud 30, 781–798 (1999). https://doi.org/10.1057/palgrave.jibs.8490839
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DOI: https://doi.org/10.1057/palgrave.jibs.8490839