Abstract
Because entrepreneurs mature within a societal context, their attitudes toward cooperation are likely to be influenced by the underlying values of their society. Using a seven-nation sample, we find that entrepreneurs from feminine, collective, and uncertainty-avoiding societies have a greater appreciation for the strategic importance of cooperative strategies than their counterparts. Moreover, entrepreneurs from feminine societies place greater emphasis on partner commonality in terms of objectives and values to ensure cooperative success, whereas those from individualistic societies emphasize contractual safeguards.
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*H. Kevin Steensma is an assistant professor of management at the University of Washington. He received his Ph.D. from Indiana University. His research focuses on international strategic alliances and technology strategy.
**Louis Marino is an assistant professor of management at the University of Alabama. He received his Ph.D. from Indiana University. His research interests include entrepreneurship, strategic alliances, and business-government relationships.
***K. Mark Weaver is a professor of management and the director of the Small Business Institute at the University of Alabama. His current research interests include international comparative studies of alliance and international trade development.
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Steensma, H., Marino, L. & Weaver, K. Attitudes Toward Cooperative Strategies: A Cross-Cultural Analysis of Entrepreneurs. J Int Bus Stud 31, 591–609 (2000). https://doi.org/10.1057/palgrave.jibs.8490924
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DOI: https://doi.org/10.1057/palgrave.jibs.8490924