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      The Persistent Impact of Language on Global Operations

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            Abstract

            In studies of firms' internationalisation, language has tended to be bundled into 'cultural and psychic distance boxes'. In this article, an attempt is made to unbundle the impact of language through (a) an examination of the way in which language influences the pattern of foreign market expansion; and (b) an analysis of how a firm may try to cope with language diversity by adopting a common corporate language. We conclude that attempts to impose a common corporate language may hinder or alter information flows, knowledge transfer, and communication.

            Content

            Author and article information

            Journal
            cpro20
            CPRO
            Prometheus
            Critical Studies in Innovation
            Pluto Journals
            0810-9028
            1470-1030
            September 2001
            : 19
            : 3
            : 193-209
            Article
            10032421 Prometheus, Vol. 19, No. 3, September 2001, pp. 193-209
            10.1080/08109020110072180
            33194cfa-d85c-4393-873c-b613362b1719
            Copyright Taylor & Francis Group, LLC

            All content is freely available without charge to users or their institutions. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles in this journal without asking prior permission of the publisher or the author. Articles published in the journal are distributed under a http://creativecommons.org/licenses/by/4.0/.

            History
            Page count
            Figures: 0, Tables: 0, References: 35, Pages: 17
            Categories
            Original Articles

            Computer science,Arts,Social & Behavioral Sciences,Law,History,Economics
            Internationalisation,Information,Language,Internet,Common Corporate Language

            References

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