Manufacturing versus Service Organizations: An Investigation of Informational and Operational Interactions in the International Domain
Ugur Yavas
(Professor of Marketing)
Mahmoud Yasin
(Associate Professor of Management, both at East Tennessee
State University, Johnson City, Tennessee, USA.)
1940
Abstract
Reports on a survey conducted among manufacturing and service establishments in Saudi Arabia. Discusses the computerization motives of these establishments and the steps they have taken in computerization as well as their current satisfaction with computerization. Also highlights future computerization plans of manufacturing and service organizations.
Keywords
Citation
Yavas, U. and Yasin, M. (1994), "Manufacturing versus Service Organizations: An Investigation of Informational and Operational Interactions in the International Domain", Industrial Management & Data Systems, Vol. 94 No. 4, pp. 24-29. https://doi.org/10.1108/02635579410059464
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited