Business information – a natural path to business intelligence: knowing what to capture

The purpose of this paper is to propose a logical approach to identifying and modeling business intelligence from corporate information.

The methodology or approach to identifying business intelligence is based on the cross‐pollination of eight business value drivers. Modeling business intelligence from the hybrid blends of value sources provides a view of business intelligence in more realist dimensions.

Modeling business intelligence from the hybrid blends of value sources provides a view of business intelligence in more realist dimensions.

Business enterprises are challenged with identifying the primitive components that construct business intelligence within the business. The conceptual model presented in this paper decomposes to the primitive level of information or meta‐data needed to model business intelligence. The primitive level defines the business objects and provides a map to defining the actual business information to capture.