An investigation into the targeting of UK export assistance
Abstract
Discusses the results of an empirical study undertaken in the UK using a modified six‐stage version of the Bilkey and Tesar model to investigate the usefulness of the internationalization process as a method of categorizing firms for the targeting of export assistance. The findings suggest that a although statistical differences exist between firms in the six stages of the model, many similarities are present in the major firm characteristics under study. Consequently, the results indicate that in pragmatic terms the UK government is correct in using a three‐stage model of the internationalization process to target export assistance.
Keywords
Citation
Crick, D. (1995), "An investigation into the targeting of UK export assistance", European Journal of Marketing, Vol. 29 No. 8, pp. 76-94. https://doi.org/10.1108/03090569510097565
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited