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An investigation into the targeting of UK export assistance

Dave Crick (Marketing Department DeMontfort University, Leicester UK)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 August 1995

1260

Abstract

Discusses the results of an empirical study undertaken in the UK using a modified six‐stage version of the Bilkey and Tesar model to investigate the usefulness of the internationalization process as a method of categorizing firms for the targeting of export assistance. The findings suggest that a although statistical differences exist between firms in the six stages of the model, many similarities are present in the major firm characteristics under study. Consequently, the results indicate that in pragmatic terms the UK government is correct in using a three‐stage model of the internationalization process to target export assistance.

Keywords

Citation

Crick, D. (1995), "An investigation into the targeting of UK export assistance", European Journal of Marketing, Vol. 29 No. 8, pp. 76-94. https://doi.org/10.1108/03090569510097565

Publisher

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MCB UP Ltd

Copyright © 1995, MCB UP Limited

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