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Millennials and the adoption of new technologies in libraries through the diffusion of innovations process

Heidi Blackburn (Kansas State University Library – Salina, Salina, Kansas, USA)

Library Hi Tech

ISSN: 0737-8831

Article publication date: 22 November 2011

4588

Abstract

Purpose

Literature on the features of new technology in libraries of every type and size is readily available, but looking at the factors playing a part in the process (relative advantage, compatibility, complexity, trialability and observability) will bring an understanding of how Millennials integrate technology into libraries. This paper seeks to discuss some of the issues involved.

Design/methodology/approach

This research focuses on Millennials and their adoption of new technologies in libraries through the process of diffusion and the stages of adoption as outlined by Everett Rogers: communication through certain channels; over time; and among members of a social system. Among these sections, Millennials as innovators and early adopters are explored, as well as the five stages of the innovation decision process.

Findings

Libraries have increasingly seen technology become a quick candidate as a solution to nearly every problem existing in the field. Though rapidly suggested as an alternative, the new technology is not adopted as quickly as in other sectors. However, Millennials act as change agents and bring technology‐driven attitudes to work, using specific communication channels to change employee attitudes towards adoption of the new tools.

Originality/value

Although applied to different fields, few studies have been conducted using the theory of diffusion in library science with a focus on innovation; rather the focus has been on technology adoption. The paper highlights how looking at the overarching trend, instead of focusing on the specifics of one single technology tool, will help researchers, administrators and practitioners understand the paradigm shift in the rapid adoption of such tools overall.

Keywords

Citation

Blackburn, H. (2011), "Millennials and the adoption of new technologies in libraries through the diffusion of innovations process", Library Hi Tech, Vol. 29 No. 4, pp. 663-677. https://doi.org/10.1108/07378831111189769

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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