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Business management software in high‐tech firms: the case of the IT services sector

Blanca Hernandez (Marketing and Business Administration Department, Faculty of Economics and Business Studies, University of Zaragoza, Zaragoza, Spain)
Julio Jimenez (Marketing and Business Administration Department, Faculty of Economics and Business Studies, University of Zaragoza, Zaragoza, Spain)
M. José Martin (Marketing and Business Administration Department, Faculty of Economics and Business Studies, University of Zaragoza, Zaragoza, Spain)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 2 February 2010

1494

Abstract

Purpose

The aim of the paper is to analyse the acceptance of business management software by focusing on high‐tech firms dedicated to information technologies and belonging to the service sector (IT high‐tech firms).

Design/methodology/approach

The authors have applied an extended technology acceptance model (TAM) which includes variables related to technological compatibility and web procurement. It has been tested through structural equation modelling.

Findings

The results show that IT high‐tech firms must understand the interrelationships that exist between different information technologies (IT) and must, therefore, acquire technological know‐how. This technological knowledge permits firms to improve their perceptions of ease of use and usefulness, obtaining better results when computerising their management.

Research limitations/implications

IT high‐tech firms must be aware that investment in a specific IT may affect the subsequent performance of other IT, due to the synergies derived from the application of complementary systems. Therefore, continuous investment in IT encourages the acquisition of technological knowledge that can be exploited in the computerisation of the main organisational functions and lead to greater overall efficiency.

Originality/value

Studies of IT high‐tech firms based on behavioural models, such as TAM, are in short supply. An understanding of how firms that produce IT as an output also use it as an input in their productive process, allows us to evaluate the importance of acquiring technological knowledge. Moreover, IT high‐tech firms have repercussions in almost all the sectors of the economy because they usually handle the implementation, maintenance and development of IT in other firms.

Keywords

Citation

Hernandez, B., Jimenez, J. and José Martin, M. (2010), "Business management software in high‐tech firms: the case of the IT services sector", Journal of Business & Industrial Marketing, Vol. 25 No. 2, pp. 132-146. https://doi.org/10.1108/08858621011017750

Publisher

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Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited

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