Asymmetry of information, entrepreneurship and complex environments: a study of market stimulation and destruction in the satellite television industry

This article is concerned with a specific market niche composed of very small, and small enterprises (SE) providing access to satellite television channels directly to an individual’s home (DTH). It focuses on the role within that niche of a specific segment providing products which are generally termed “pirate” by governments, companies and the public. In this context, it examines the nature, and consequences, of information and influence asymmetry between SEs and large broadcasting companies, especially as it relates to the national and European policy process. Finally, it considers whether other small enterprises can learn from the experience of the satellite television sector.