Recreational Service Quality in the International Setting
International Journal of Service Industry Management
ISSN: 0956-4233
Article publication date: 1 December 1993
Abstract
The following study suggests that the recrational services sector represents a growing, yet currently understudied, opportunity in the area of international services marketing. For example, personal consumption expenditures in the United States have increased from $50 billion in 1985 to $246.8 billion in 1988. Parry suggests that European consumers have also been presented with an increasingly eclectic array of recreational alternatives during the last decade.
Keywords
Citation
Taylor, S.A., Sharland, A., Cronin, J.J. and Bullard, W. (1993), "Recreational Service Quality in the International Setting", International Journal of Service Industry Management, Vol. 4 No. 4, pp. 68-86. https://doi.org/10.1108/09564239310044316
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited