Influences on the intent to make Internet purchases
Abstract
Using the theory of planned behavior as the theoretical base, data collected through a semi‐annual survey of Web users were used to determine if beliefs about privacy and Internet trustworthiness helped determine attitudes towards the Internet, which were thought to affect intent to make Internet purchases. Intent, in turn, was thought to affect actual purchasing behavior. Taking Internet experience into account, general support for the model was found.
Keywords
Citation
George, J.F. (2002), "Influences on the intent to make Internet purchases", Internet Research, Vol. 12 No. 2, pp. 165-180. https://doi.org/10.1108/10662240210422521
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited