Selecting channels of distribution: a multi‐stage process
International Journal of Physical Distribution
ISSN: 0020-7527
Article publication date: 1 January 1971
Abstract
This article explores the options available to a distributor in terms of the suitability of a channel of distribution with regard to the company's product market characteristics. Guidelines are presented for the construction of a channel selection procedure.
Citation
MALLEN, B. (1971), "Selecting channels of distribution: a multi‐stage process", International Journal of Physical Distribution, Vol. 1 No. 1, pp. 50-56. https://doi.org/10.1108/eb014264
Publisher
:MCB UP Ltd
Copyright © 1971, MCB UP Limited