BUYING — Its function in the marketing concept
Abstract
Marketing is the catalyst which maximises gross profit from turnover, and thus marketing and buying are two sides of the same coin. Laurie Leigh, Tesco Managing Director responsible for marketing, buying and distribution takes the view that they are inseparable in practice for one provides the base from which the other operates. But in the past this was not always so.
Citation
Leigh, L. (1974), "BUYING — Its function in the marketing concept", Retail and Distribution Management, Vol. 2 No. 4, pp. 21-23. https://doi.org/10.1108/eb017802
Publisher
:MCB UP Ltd
Copyright © 1974, MCB UP Limited