Jaguar's Pricing Policy — A Comment
André Gabor
(Pricing Research Limited, London and the University of Nottingham)
J.M. Bates
(Pricing Research Limited, London and the University of Nottingham)
70
Abstract
It is common knowledge that the emergence of a secondary market implies that the price in the primary market has not equated supply and demand, and it can generally be assumed that this is the result of an “administered” price, coupled with some more or less arbitrary system of allocation.
Citation
Gabor, A. and Bates, J.M. (1974), "Jaguar's Pricing Policy — A Comment", European Journal of Marketing, Vol. 8 No. 2, pp. 180-182. https://doi.org/10.1108/eb027324
Publisher
:MCB UP Ltd
Copyright © 1974, MCB UP Limited