LINKING CORPORATE STOCK PRICE PERFORMANCE TO STRATEGY FORMULATION
Ben Branch
(Professor of Finance, University of Massachusetts)
Bradley Gale
(Director of Research, Strategic Planning Institute)
583
Abstract
The price of a company's stock affects many aspects of its operations, ranging from access to capital to executive compensation to acquisition strategy. Unfortunately, too few managers understand why stock prices are important and what is a high or low price. The authors provide a model of stock price performance, examine the link to business unit profitability, and suggest some steps to improve your company's market valuation.
Citation
Branch, B. and Gale, B. (1983), "LINKING CORPORATE STOCK PRICE PERFORMANCE TO STRATEGY FORMULATION", Journal of Business Strategy, Vol. 4 No. 1, pp. 40-50. https://doi.org/10.1108/eb039005
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited