Dhanashree Agro: transforming a “Farmer First” model
Publication date: 27 April 2021
Issue publication date: 27 April 2021
Abstract
Learning outcomes
The learning outcomes are as follows: to understand the management styles and motivations of SME founders; to understand how SMEs innovate with limited resources; to develop and evaluate technology and platform options to solve operational and business model issues; to build a transforming strategy by leveraging technology; and to understand the agricultural industry and its significance to emerging economies.
Case overview/synopsis
The case is about a Small and Medium Enterprise in India that focussed on the agricultural sector. The company was owner operated and highly successful. As a result, the owner decided to maintain status quo till the COVID-19 crisis forced the company to relook at its strategy and innovate for the second time in its history.
Complexity academic level
MBA.
Supplementary materials
Teaching notes are available for educators only.
Subject code
CSS 11: Strategy.
Keywords
Acknowledgements
Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision-making. The authors may have disguised names; financial and other recognizable information to protect confidentiality.
Citation
Pingali, S.R. and Korem, J.R. (2021), "Dhanashree Agro: transforming a “Farmer First” model", , Vol. 11 No. 1. https://doi.org/10.1108/EEMCS-07-2020-0269
Publisher
:Emerald Publishing Limited Bingley, United Kingdom
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