Methodological Framework for a Cross‐National Comparison of Consumerism Issues in Multiple Environments
Abstract
Discusses conceptualizations of consumerism activity across Sweden, Canada, and Turkey, providing background data and information on these countries. Offers certain policy guidelines for practising multinational marketing managers which it proposes will give the best strategies to be employed in the different marketplaces of each of these countries.
Keywords
Citation
Kaynak, E. and Wikström, S. (1985), "Methodological Framework for a Cross‐National Comparison of Consumerism Issues in Multiple Environments", European Journal of Marketing, Vol. 19 No. 1, pp. 31-46. https://doi.org/10.1108/EUM0000000004762
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited