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Order rates in bidding

Lars Engwall (Uppsala University, Sweden)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 January 1976

58

Abstract

Presents the results of an empirical study performed for a population of Swedish printing firms in order to investigate how firms with different order rates differ in other respects. Provides a number of hypotheses relating to order rates and reports. Suggests that there is a complex interplay among several variables determining the outcome of bidding. Stresses the importance of screening procedures and earlier relations with customers.

Keywords

Citation

Engwall, L. (1976), "Order rates in bidding", European Journal of Marketing, Vol. 10 No. 1, pp. 5-12. https://doi.org/10.1108/EUM0000000004996

Publisher

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MCB UP Ltd

Copyright © 1976, MCB UP Limited

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