Order rates in bidding
Abstract
Presents the results of an empirical study performed for a population of Swedish printing firms in order to investigate how firms with different order rates differ in other respects. Provides a number of hypotheses relating to order rates and reports. Suggests that there is a complex interplay among several variables determining the outcome of bidding. Stresses the importance of screening procedures and earlier relations with customers.
Keywords
Citation
Engwall, L. (1976), "Order rates in bidding", European Journal of Marketing, Vol. 10 No. 1, pp. 5-12. https://doi.org/10.1108/EUM0000000004996
Publisher
:MCB UP Ltd
Copyright © 1976, MCB UP Limited