The impact of out‐of‐town shipping: a test of the Lakschmanan‐Harsen model
C.T. Gilligan
(Sheffield Polytechnic, Sheffield UK)
P.M. Rainford
(Sheffield Polytechnic, Sheffield UK)
A.R. Thorne
(Sheffield Corporation, Sheffield, UK)
143
Abstract
Presents the results of an interview survey carried out in an out‐of‐town store, compares these with the impact of the store as predicted by the Lakschmanan‐Harsen real potential model. Suggests that the model is an effective way of assessing the impact of out‐of‐town stores.
Keywords
Citation
Gilligan, C.T., Rainford, P.M. and Thorne, A.R. (1974), "The impact of out‐of‐town shipping: a test of the Lakschmanan‐Harsen model", European Journal of Marketing, Vol. 8 No. 1, pp. 42-56. https://doi.org/10.1108/EUM0000000005076
Publisher
:MCB UP Ltd
Copyright © 1974, MCB UP Limited