Segmenting domestic and foreign car buyers
Peter Doyle
(University of Bradford, Management Centre, Bradfard, UK)
Charles B. Weinberg
(Stanford University, Stanford, Connecticut, USA)
526
Abstract
Looks at the problem of segmentation in terms of the British car market. Identifies the distinctive needs. Media and characteristics of both British car buyers and buyers of imported makes. Gives a valid method for testing the existence of distinguishable market segments. Presents the implications of segmentation for marketing strategy.
Keywords
Citation
Doyle, P. and Weinberg, C.B. (1974), "Segmenting domestic and foreign car buyers", European Journal of Marketing, Vol. 8 No. 3, pp. 202-208. https://doi.org/10.1108/EUM0000000005087
Publisher
:MCB UP Ltd
Copyright © 1974, MCB UP Limited