The development and use of the mechanical tachistoscope
Geoffrey Lancaster
(Huddersfield Polytechnic, Huddersfield, UK)
50
Abstract
Describes the development and use of the mechanical tachistoscope looking at its shortcomings and problems. Provides some suggestions for future experimentation, which it is felt would lead to an improvement in the tachistoscope.
Keywords
Citation
Lancaster, G. (1971), "The development and use of the mechanical tachistoscope", European Journal of Marketing, Vol. 5 No. 2, pp. 30-35. https://doi.org/10.1108/EUM0000000005157
Publisher
:MCB UP Ltd
Copyright © 1971, MCB UP Limited