The Hungarian marketing scene
Gabor Hoványi
(Hungarian Management Centre, Budapest, Hungary)
7179
Abstract
Defines and discusses the climate for marketing activity within Hungarian society. Compares and contrasts conditions and practice in Western countries with those in Socialist countries. Aims to emphasize characteristics of the Hungarian market which might prove useful for the marketer wishing to establish or extend marketing relations.
Keywords
Citation
Hoványi, G. (1971), "The Hungarian marketing scene", European Journal of Marketing, Vol. 5 No. 3, pp. 73-82. https://doi.org/10.1108/EUM0000000005160
Publisher
:MCB UP Ltd
Copyright © 1971, MCB UP Limited