Pricing policies and market strategy
Chris Pass
(University of Bradford Management Centre, Bradford, UK)
879
Abstract
Summarizes the findings of a study enquiring into the pricing objectives of 85 large UK companies taken from the “Times Top 500 Companies”. Compares these results with North American studies. Suggests that long‐term profit goals predominate as determinants of pricing strategies.
Keywords
Citation
Pass, C. (1971), "Pricing policies and market strategy", European Journal of Marketing, Vol. 5 No. 3, pp. 94-98. https://doi.org/10.1108/EUM0000000005162
Publisher
:MCB UP Ltd
Copyright © 1971, MCB UP Limited