A decision system for competitive bidding
D. Wood
(Manchester Business School, Manchester, UK)
311
Abstract
Describes a model for adapting successful bidding strategies, placing it in the context of a company's overall structure and competitive strategy. Lists the benefits of the decision system approach, revealing it to be a useful tool in a management information and control system.
Keywords
Citation
Wood, D. (1971), "A decision system for competitive bidding", European Journal of Marketing, Vol. 5 No. 4, pp. 168-177. https://doi.org/10.1108/EUM0000000005170
Publisher
:MCB UP Ltd
Copyright © 1971, MCB UP Limited