The structure of agricultural marketing in the United Kingdom
Abstract
Shows how the marketing of agricultural products differs from the marketing of consumer goods, dealing chiefly with marketing in the home‐produced sector. Presents a general survey of the main structural features of leading UK marketing boards and private enterprise systems of distribution. Suggests some future trends in agricultural marketing which will take place on entry into the European Economic Community, effecting sources of supply and absolute and relative prices of most food commodities.
Keywords
Citation
Kirk, J.H. (1968), "The structure of agricultural marketing in the United Kingdom", European Journal of Marketing, Vol. 2 No. 1, pp. 37-45. https://doi.org/10.1108/EUM0000000005242
Publisher
:MCB UP Ltd
Copyright © 1968, MCB UP Limited