International supply chain management in an Internet environment: A network‐oriented approach to internationalization

This conceptual paper argues that the emergence of Internet commerce is presenting a significant challenge to traditional internationalization explanations. Given rapid accessibility to customers and suppliers around the world, businesses appear to be turning towards networks of cooperation rather than external control structures. International supply chain management is proposed as a process of internationalization representing the implementation of a global uncertainty‐driven new network orientation. A network orientation is proposed to encourage more integrated levels of I‐commerce adoption which, in turn, further strengthens the relationship between a network orientation and its implementation. A number of propositions are presented along with a discussion of future research issues.