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Business adversity during the COVID-19 crisis and beyond: the way forward for small and medium enterprises in India

Saji Thazhungal Govindan Nair (School of Management Studies, Cochin University of Science and Technology, Kochi, India)

Foresight

ISSN: 1463-6689

Article publication date: 22 September 2021

Issue publication date: 29 April 2022

447

Abstract

Purpose

The novel coronavirus (COVID-19) leaves Indian business teetering on the edge of survival. This paper aims to set out to assess the impact of the pandemic shocks on the small and medium business segments in India. The research also explores the strategies that potentially take the segments back to recovery and growth.

Design/methodology/approach

The findings draw on the perspectives of academic and business people, and the authors use linear and nonlinear regression modelling under three recovery scenarios to support our arguments.

Findings

Evidence suggests that the shocks to business are manifold and the severity of most of the issues will aggravate as the recovery prolongs.

Practical implications

The paper explains the rationale of realistic strategies and compares its effects across potent recoveries. The findings are useful for both academics and business and relates to the strategic decisions that would be taken by small and medium enterprises to expedite recovery from the crisis.

Originality/value

The research is unique in surveying the academics and entrepreneurs about the impact of COVID-19 on Indian business.

Keywords

Citation

Nair, S.T.G. (2022), "Business adversity during the COVID-19 crisis and beyond: the way forward for small and medium enterprises in India", Foresight, Vol. 24 No. 3/4, pp. 377-391. https://doi.org/10.1108/FS-01-2021-0025

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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