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Linking digitalization and human capital to shape supply chain integration in omni-channel retailing

Shaohua Song (School of Economics and Management, Beijing Jiaotong University, Beijing, China)
Xianliang Shi (School of Economics and Management, Beijing Jiaotong University, Beijing, China)
Guang Song (School of Economics and Management, Beijing Jiaotong University, Beijing, China)
Fahian Anisul Huq (Alliance Manchester Business School, The University of Manchester, Manchester, UK)

Industrial Management & Data Systems

ISSN: 0263-5577

Article publication date: 19 July 2021

Issue publication date: 2 November 2021

1362

Abstract

Purpose

Supply chain integration (SCI) is key to implementing omni-channel retailing (OCR) strategy. In this paper, the authors explore the role of digitalization as a driver of SCI, as well the role of human capital (HC) in digitalization, using a knowledge management (KM) perspective.

Design/methodology/approach

An empirical study was conducted using survey research. A sample of 188 omni-channel retailers in the Chinese market was analyzed using factor analysis and structured equation modeling (SEM) to examine the hypotheses presented in the conceptual model.

Findings

This study reveals that HC is positively related to the level of a firm's digitalization in OCR, and that digitalization is positively related to the retailer's SCI. Moreover, the authors found that employees' capital has a greater impact on digitalization than managers' capital, while digitalization has a stronger driving effect on internal and customer integration.

Research limitations/implications

The findings suggest that although digitalization requires retailers to accept the long-term investment challenges, it has a significant positive effect on the key of OCR strategy implementation, i.e. SCI. The findings also provide evidence for the application of KM in OCR, as this theoretical lens enriches our understanding of the phenomena of SCI in OCR and provides explanation to our results by linking digitalization and HC.

Originality/value

Digitalization is quantified and examined in OCR. Moreover, this study reveals the importance of HC on the implementation of digitalization and the different effects of digitalization on each dimension of SCI.

Keywords

Acknowledgements

This paper is funded by “the Fundamental Research Funds for the Central Universities 2021YJS062”.

Citation

Song, S., Shi, X., Song, G. and Huq, F.A. (2021), "Linking digitalization and human capital to shape supply chain integration in omni-channel retailing", Industrial Management & Data Systems, Vol. 121 No. 11, pp. 2298-2317. https://doi.org/10.1108/IMDS-09-2020-0526

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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