To read this content please select one of the options below:

Too little too late: can we control browser fingerprinting?

Nasser Mohammed Al-Fannah (Information Security Group, Royal Holloway University of London, Egham, UK)
Chris Mitchell (Information Security Group, Royal Holloway University of London, Egham, UK)

Journal of Intellectual Capital

ISSN: 1469-1930

Article publication date: 24 January 2020

Issue publication date: 28 May 2020

842

Abstract

Purpose

Browser fingerprinting is increasingly being used for online tracking of users, and, unlike the use of cookies, is almost impossible for users to control. This has a major negative impact on online privacy. Despite the availability of a range of fingerprinting countermeasures as well as some limited attempts by browser vendors to curb its effectiveness, it remains largely uncontrolled. The paper aims to discuss this issue.

Design/methodology/approach

This paper provides the first comprehensive and structured discussion of measures to limit or control browser fingerprinting, covering both user-based and browser-based techniques.

Findings

This study discusses the limitations of counter browser fingerprinting measures and the need for browser vendor support in controlling fingerprinting. Further, a somewhat counterintuitive possible new browser identifier is proposed which could make cookies and fingerprint-based tracking redundant; the need for, and possible effect of, this feature is discussed.

Originality/value

This study provides the first comprehensive and structured discussion of measures to limit or control browser fingerprinting. Also, it proposes a new browser identifier that could make cookies and fingerprint-based tracking redundant.

Keywords

Acknowledgements

The authors would like to thank the anonymous referees for their helpful comments and suggestions.

Citation

Al-Fannah, N.M. and Mitchell, C. (2020), "Too little too late: can we control browser fingerprinting?", Journal of Intellectual Capital, Vol. 21 No. 2, pp. 165-180. https://doi.org/10.1108/JIC-04-2019-0067

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

Related articles