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Understanding the reading habit and attitudes among the rural community in low literacy rate areas in Malaysia: Rural library perspectives

Samsul Farid Samsuddin (Department of Library and Information Science, University of Malaya, Kuala Lumpur, Malaysia)
Hayrol Azril Mohamed Shaffril (Institute for Social Science Studies, University Putra Malaysia, Serdang, Malaysia)
Jusang Bolong (Faculty of Modern Language and Communication, University Putra Malaysia, Serdang, Malaysia)
Nor Aini Mohamed (Institute for Social Science Studies, University Putra Malaysia, Serdang, Malaysia)

Library Management

ISSN: 0143-5124

Article publication date: 7 November 2019

Issue publication date: 8 January 2020

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Abstract

Purpose

The purpose of this paper is to investigate the reading habit and attitude among rural communities in the low literacy rate areas in Malaysia.

Design/methodology/approach

Multi-stage cluster and simple random sampling were employed and 400 respondents who live nearby the rural library were selected.

Findings

Moderate levels of reading attitude were obtained from the result of the study, in which several variables produced a significant relationship in the reading attitude (education level, household income and time spent in reading).

Practical implications

Better understanding on the reading habit and attitude among rural communities could produce better information on the service provision towards the establishment of rural libraries in low literacy rate areas in Malaysia. This would also increase the utilisation of reading sources and services provided.

Originality/value

The paper provides better understanding on the reading habit and attitude among the rural communities in the low literacy rate areas in using the facilities provided by the rural libraries. The findings may be useful to the rural literacy and library development community in the developing countries.

Keywords

Citation

Samsuddin, S.F., Mohamed Shaffril, H.A., Bolong, J. and Mohamed, N.A. (2020), "Understanding the reading habit and attitudes among the rural community in low literacy rate areas in Malaysia: Rural library perspectives", Library Management, Vol. 41 No. 1, pp. 39-52. https://doi.org/10.1108/LM-06-2019-0037

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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