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Re-Thinking a MNC: The Role of Cognitive Interventions in Organizational Design

Orchestration of the Global Network Organization

ISBN: 978-1-78350-953-9

Publication date: 13 August 2014

Abstract

Using a managerial cognition lens, we investigate the organizational design issues facing multinational corporation (MNC) managers. We apply concepts hitherto untested in the international management (IM) literature to a longitudinal study of reconfiguration efforts within a large, Asian MNC. We focus on how organizational design outcomes can be affected through mental interventions that provoke changes in senior executives’ mental representations of what the MNC is and can be to achieve a strategic redirection and redesign. We draw on extensive interview and other qualitative data. Our study contributes to the literatures on MNC design and to our understanding of the important, but largely neglected, micro-foundational role of cognition in IM. This field research on executive judgment and decision-making in real time offers unique insights into the dynamics of MNC design.

Keywords

Citation

Maitland, E. and Sammartino, A. (2014), "Re-Thinking a MNC: The Role of Cognitive Interventions in Organizational Design", Orchestration of the Global Network Organization (Advances in International Management, Vol. 27), Emerald Group Publishing Limited, Leeds, pp. 149-190. https://doi.org/10.1108/S1571-502720140000027014

Publisher

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Emerald Group Publishing Limited

Copyright © 2014 Emerald Group Publishing Limited