Sanctioning, qualifying, and manipulating: dramatic phases in president’s letters

The purpose of this paper is to better understand the management of accounts that sport for development (SFD) agencies provide.

A recognized methodology for analyzing narratives is mobilized to collate a longitudinal sample of one agency’s president’s letters. Using Greimas’s actantial model as a framework, this study analyzes role allocation through president’s letters.

The analysis of empirical data demonstrates the managerial functions of sanctioning and qualifying organizational performance and manipulating current, as well as potential, partners into becoming actors in the studied network.

This study submits that a new typology and associated roles are needed for one categories of actors. Redefining the destinator category of actors previously used in management literature with a new sender label is proposed. Adjusting our view on the roles given to actors in this category demonstrates new meaning and intent embedded in president’s letters.