Business models for the digital transformation of audiovisual archives
International Journal of Entrepreneurial Behavior & Research
ISSN: 1355-2554
Article publication date: 18 January 2022
Issue publication date: 22 November 2022
Abstract
Purpose
This study contributes to the understanding of how cultural organizations are using digital technologies to redesign their business models and enable sustainable and impactful audiovisual digital archives.
Design/methodology/approach
An inductive multiple case research design was used. Five cases of audiovisual digital archives of independent films were selected. Data collected was based on desk research, onsite visits, interviews with top managers responsible for the digitalization of some of the archives and experimentation with the services provided. Data was collected and analyzed based on a theoretical framework defined from the literature for business models of cultural organizations.
Findings
The archives analyzed faced the challenge of aligning the commercial viability with a mission of making content available to increase cultural knowledge. A sustainable business model may be achieved by using different revenue models, while guaranteeing to offer a value proposition carefully aligned with stakeholders' expectations. Moreover, an impactful business model, i.e. a business model that enhances the creation of cultural value for customers and reaches wider audiences, requires careful audience management and the use of data analysis about audience behavior to adjust the offering. Finally, the business model must consider the resources, activities and infrastructure that ensure critical capabilities for the business and must be designed to ensure financial resilience of the organization.
Originality/value
This study contributes with a holistic analysis of business models for the digital transformation of cultural organizations, detailing alternative configurations for the most relevant components of a digital business model for audiovisual archives.
Keywords
Acknowledgements
This paper forms part of a special section “Entrepreneurial development and digital transformation in creative and cultural industries: trends, opportunities and challenges”, guest edited by Antonio Lerro, Giovanni Schiuma and Francesco Manfredi.
The author would like to acknowledge Prof. João Claro for introducing the author to the research topics addressed in this paper and for providing initial guidance in working those topics. The author takes privilege and pleasure working with Prof. João Claro.
Funding: This work is partially financed by National Funds through the Portuguese funding agency, FCT – Fundação para a Ciência e a Tecnologia within project UIDB/50014/2020, and partially co-financed by the ERDF – European Regional Development Fund through the Operational Program for Competitiveness and Internationalisation – COMPETE 2020 and the Lisboa 2020 under the PORTUGAL 2020 Partnership Agreement, and through the Portuguese National Innovation Agency (ANI) as part of project POCI-01-0247-FEDER-024498.
Citation
Coelho Rodrigues, J. (2022), "Business models for the digital transformation of audiovisual archives", International Journal of Entrepreneurial Behavior & Research, Vol. 28 No. 8, pp. 1975-1999. https://doi.org/10.1108/IJEBR-01-2021-0073
Publisher
:Emerald Publishing Limited
Copyright © 2021, Emerald Publishing Limited