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Barriers to university social responsibility implementation in the Vietnamese higher education

Manh-Hoang Do (Department of Marketing and Logistics Management, Chaoyang University of Technology, Taichung, Taiwan) (Faculty of Economics, Tay Nguyen University, Buon Ma Thuot, Viet Nam)
Yung-Fu Huang (Department of Marketing and Logistics Management, Chaoyang University of Technology, Taichung, Taiwan)

International Journal of Educational Management

ISSN: 0951-354X

Article publication date: 13 April 2023

Issue publication date: 19 May 2023

166

Abstract

Purpose

This article aims to identify the critical barriers to university social responsibility (USR) implementation and explore the most significant obstacles in Vietnamese higher education practice.

Design/methodology/approach

To rank the vital barriers in USR implementation between public and private universities, the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) techniques have been employed. The authors collected data from twenty experts across Vietnamese universities, ten respondents for each kind correspondingly. All experts have at least five years of experience in terms of the USR regard.

Findings

Sixteen critical barriers to USR implementation have been identified in the context of Vietnamese universities. Among these barriers, those related to legal issues, USR knowledge and stakeholders are deemed the highest priority to overcome. However, the findings revealed that the lack of metrics to quantify USR benefits, local societal pressure and the complexity of USR adoption are comparatively easier to remove when implementing USR initiatives.

Practical implications

The article suggests that for Vietnamese universities to adopt USR initiatives successfully, higher education administrators and senior project managers should prioritize overcoming obstacles based on their university's capabilities.

Originality/value

This work is the first research considering the barriers and challenges of Vietnamese universities struggling to implement USR programs.

Keywords

Acknowledgements

The authors would like to thank the editor and anonymous reviewers for their valuable and constructive comments, which have led to a significant improvement in the manuscript.

Citation

Do, M.-H. and Huang, Y.-F. (2023), "Barriers to university social responsibility implementation in the Vietnamese higher education", International Journal of Educational Management, Vol. 37 No. 3, pp. 647-661. https://doi.org/10.1108/IJEM-11-2021-0432

Publisher

:

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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