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Can social bookmarking improve web search?

Published:11 February 2008Publication History

ABSTRACT

Social bookmarking is a recent phenomenon which has the potential to give us a great deal of data about pages on the web. One major question is whether that data can be used to augment systems like web search. To answer this question, over the past year we have gathered what we believe to be the largest dataset from a social bookmarking site yet analyzed by academic researchers. Our dataset represents about forty million bookmarks from the social bookmarking site del.icio.us. We contribute a characterization of posts to del.icio. us: how many bookmarks exist (about 115 million), how fast is it growing, and how active are the URLs being posted about (quite active). We also contribute a characterization of tags used by bookmarkers. We found that certain tags tend to gravitate towards certain domains, and vice versa. We also found that tags occur in over 50 percent of the pages that they annotate, and in only 20 percent of cases do they not occur in the page text, backlink page text, or forward link page text of the pages they annotate. We conclude that social bookmarking can provide search data not currently provided by other sources, though it may currently lack the size and distribution of tags necessary to make a significant impact

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              cover image ACM Conferences
              WSDM '08: Proceedings of the 2008 International Conference on Web Search and Data Mining
              February 2008
              270 pages
              ISBN:9781595939272
              DOI:10.1145/1341531

              Copyright © 2008 ACM

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              Publication History

              • Published: 11 February 2008

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