ABSTRACT
Mobile digital television technology facilitates broadcast TV on a mobile phone as well as interactive add-on services provided on top of the selected TV channel. In this paper we describe the results of a six-month field trial where 27 users were evaluating commercially available mobile TV services and 10 different pilot services. Mobile TV found a role in the everyday lives of the users as an extension to ordinary TV. The users appreciated easy and continuous access to TV contents. The results highlight that short usage situations typical to mobile TV use are hindering the adoption of new add-on services. The adoption can be supported by using content, appearance or functionality familiar from other media. The main problems with add-on services were related to knowing about the mere existence of these services and their contents as well as understanding the concept of services available only during a certain TV show.
- Cui, Y., Chipchase, J. and Jung, Y. 2007. Personal TV: A Qualitative Study of Mobile TV Users. In Cesar, P., Chorianopoulos, K. and Jensen, J. F. (eds.) Interactive TV: A Shared Experience. Proceedings of 5th European Conference, EuroITV 2007. Springer, 195--204. Google ScholarDigital Library
- Hübel, A. K., Theilmann, J. and Theilmann, U. 2007. "I Just Want to See the News" -- Interactivity in Mobile Environments. In Cesar, P., Chorianopoulos, K. and Jensen, J. F. (eds.) 2007. Interactive TV: A Shared Experience. Proceedings of 5th European Conference, EuroITV 2007. Springer, 205--214. Google ScholarDigital Library
- Dowell B. 2006. Viewing habits shift into the bedroom. http://technology.guardian.co.uk/print/0,329451221-117802,00.htmGoogle Scholar
- Feldmann, V. 2005. Leveraging Mobile Media: Cross-media Strategy and Innovation Policy for Mobile Media Communication. New York: Physica-Verlag.Google Scholar
- Grobel, J. 2006. Mobile Mass Media: A New Age for Consumers, Business, and Society? In Groebel, J., Noel, E., Feldmann, V. (eds.) Mobile Media. Lawrence Erlbaum Publishers.Google Scholar
- Jung, Y., Perez-Mira, B. and Wiley-Patton, S. 2009. Consumer adoption of mobile TV: Examining psychological flow and media content. Computers in Human Behaviour 25 (2009), 123--129. Google ScholarDigital Library
- Kaasinen, E. 2008. User Acceptance of Mobile Services. In Lumsden, J. (ed.) Handbook of Research on User Interface Design and Evaluation for Mobile Technology. IGI Global. Hershey, London. Vol. 1 (2008), 102--121.Google Scholar
- Knoche, H. and McCarthy, J. D. 2004. Mobile Users' Needs and Expectations of Future Multimedia Services. Proceedings of WWRF12, 10--12 Nov 2004.Google Scholar
- Knoche, H. 2005. A User-centred Mobile Television Consumption Paradigm. Proceedings of Human Centred Technology Workshop, 28--29 June, Brighton, UK.Google Scholar
- Loebbecke, C., Huyskens, C. and Järvenpää, S. 2008. Adoption of Mobile TV Services Among Early Users: Convergence of Familiar Technologies and Emergence of Technology Induced Paradoxes. In Proc. 7th International Conference on Mobile Business. IEEE Press, 231--239. Google ScholarDigital Library
- Mäki, J. 2005. Finnish Mobile TV Pilot, Results. http://www.finnishmobiletv.com/press/Final_RI_Press_300805_english.pdfGoogle Scholar
- Oksman, V., Noppari, E., Tammela, A., Mäkinen, M. and Ollikainen, V. 2007. Mobile TV in Everyday Contexts -- Individual Entertainment or Shared Experiences? In Cesar, P., Chorianopoulos, K. and Jensen, J. F. (eds.) Interactive TV: A Shared Experience. Proceedings of 5th European Conference, EuroITV 2007. Springer, 215--225. Google ScholarDigital Library
- Oksman, V., Ollikainen, V., Noppari, E., Herrero, C. and Tammela, A. 2008. 'Podracing': Experimenting with mobile TV content consumption and delivery methods. Multimedia Systems journal, Vol. 14, No. 2, 105--114.Google ScholarDigital Library
- Picard, R. G. 2005. Mobile Telephony and Broadcasting: Are They Compatible for Consumers. International Journal of Mobile Communications, Vol. 3., No. 1, 19--28. Google ScholarDigital Library
- Schatz, R., Wagner, S., Egger, S. and Jordan, N. 2007. Mobile TV Becomes Social -- Integrating Content with Communications. In Proceedings of the ITI 2007 Conference. June 25--28, 2007, Croatia.Google Scholar
- Södergard, C. (ed.) 2003. Mobile Television -- Technology and User Experiences. Report on the Mobile-TV project. VTT Publications 506. http://www.vtt.fi/inf/pdf/publications/2003/P506.pdfGoogle Scholar
Index Terms
- User acceptance of mobile TV services
Recommendations
The effect of flow experience on user adoption of mobile TV
The wide broadband of third generation 3G mobile communication technologies enables advanced mobile data services such as mobile TV. However, users’ adoption intention of mobile TV may decrease with their poor experience caused by the lack of usability, ...
Generating ideas for new mobile tv services: accepting and socializing mobile television
EuroITV '10: Proceedings of the 8th European Conference on Interactive TV and VideoMobile TV is still in its infancy in respect to identifying new services/content, which deploy the technology convergence of broadcasting, Internet and radio while satisfying the user with respect to interactivity, sociability and content, and at the ...
Acceptance and rejection of mobile TV among young adults: A case of college students in South Korea
Employing the definition of ''adopter types'' as the continuum of adoption rate, this study attempts to examine the factors influencing young people's mobile TV adoption behaviors ranging from non- and discontinuous to actual adoption. Demographic and ...
Comments