Deborah Mrazek
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Index Terms
- Avoiding cultural false positives
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Reviews
Raphael M. Malyankar
Mrazek and Baldaccini describe a design bias problem in interface design and usability engineering. They argue that some differences in user type or user population segmentation are wrongly attributed to cultural causes. They divide differences between users in different geographical regions into “locale differences,” which are due to different languages, responses, expectations, and so on, and “non-locale differences,” which arise from different user types, tasks, and goals. They argue that user type, goal, and task differences are usually more important factors in differing user interfaces and product features than are cultural differences. Differences in user goals and tasks that are erroneously attributed to divergence in culture are called “cultural false positives.” The authors point out the dangers of cultural false positives in interface design and describe tactics for avoiding such problems. These techniques have been tried and found useful by Hewlett-Packard design teams. This brief paper is not intended as an in-depth academic study and, as such, does not contain rigorous justifications for the claims made or the suggestions provided. However, I believe practitioners of user interface design and usability engineering will find it useful and should consider adopting the suggestions for avoiding cultural false positives in their own design and development processes.
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