Loic Corenthy
Jörg Müller
Sriram Subramanian
ABSTRACT
This demo presents the concept of Interactive Digital Signage with Haptics, where users can interact with public digital screens with their bare hands, utilizing tracking technology and ultrasonic mid-air haptic feedback. Using these three main components: a digital screen, a tracking device, and Ultrahaptics technology for tactile feedback in mid-air, users are offered a multi-sensory experience that can potentially dramatically improve the advertising experience, increasing brand engagement, dwell time and brand recall. To this end, we present an example of a movie poster that transforms into an interactive mini game.
Supplemental Material
- Davies, Nigel, et al. "Pervasive displays: understanding the future of digital signage." Synthesis Lectures on Mobile and Pervasive Computing 8.1 (2014): 1--128. Google Scholar
Digital Library
- Müller, Jörg, et al. "Display blindness: The effect of expectations on attention towards digital signage." Pervasive Computing (2009): 1--8. Google ScholarDigital Library
- Müller, Jörg, et al. "Requirements and design space for interactive public displays." Proceedings of the 18th ACM international conference on Multimedia. ACM, 2010. Google ScholarDigital Library
- Perry, Mark, et al. "WaveWindow: public, performative gestural interaction." ACM international conference on interactive tabletops and surfaces. ACM, 2010. Google ScholarDigital Library
- Peck, Joann, et al. "It just feels good: Customers' affective response to touch and its influence on persuasion" Journal of Marketing 70 (2006):56--69.Google Scholar
- Carter, Tom, et al. "UltraHaptics: multi-point midair haptic feedback for touch surfaces." Proceedings of the 26th annual ACM symposium on User interface software and technology. ACM, 2013. Google ScholarDigital Library
- Vo, Dong-Bach et al. "Touching the invisible: Localizing ultrasonic haptic cues." World Haptics Conference (WHC), 2015 IEEE. IEEE, 2015Google Scholar
- Reeves, Stuart, et al. "Designing the spectator experience." Proceedings of the SIGCHI conference on Human factors in computing systems. ACM, 2005. Google ScholarDigital Library
- www.youtube.com/watch?v=ZxKoaaH_7SMGoogle Scholar
- https://techcrunch.com/2017/12/05/ultrahaptics/Google Scholar
Index Terms
- Touchless Tactile Displays for Digital Signage: Mid-air Haptics meets Large Screens
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