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Life-style analysis of major bank credit card users

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Abstract

While life-style analysis appears to be a major tool in segmenting the bank credit card market, few studies have considered the multidimensional nature of the life-style variables which are frequently employed to characterize bank credit card users. In an attempt to overcome this problem, principal axis factor analysis, combined with a varimax rotation procedure, was used to identify the underlying life-style dimensions. Once these life-style dimensions were established factor scores were used as the predictor variables in developing bank credit card users from nonusers. The results of the study indicated that a general credit usage dimension and to a lesser degree a fashion consciousness dimension were most important in differentiating between users and nonusers of bank credit cards.

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Authors and Affiliations

  1. The University of North Carolina, Charlotte

    Christie H. Paksoy Ph.D.

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  1. Christie H. Paksoy Ph.D.
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Paksoy, C.H. Life-style analysis of major bank credit card users. JAMS 7, 40–47 (1979). https://doi.org/10.1007/BF02721911

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  • DOI: https://doi.org/10.1007/BF02721911

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