This is a new synthetic method for various 4-substituted-3-chromenes : phenyl propargyl ethers underwent intramolecular cyclization to give 4-chromene derivatives by heating with diethylaniline. The reaction mechanism was clarified by the study of substituted phenyl propargyl ethers under the consideration of their electronic effects on the yields of resulting 3-chromene ; in general, the presence of +R group enhanced the cyclization, whereas -R group gave much lower yields of the corresponding chromenes. Therefore, this intramolecular cyclization is concluded to be an electrophilic reaction.